An advert no less
Right after college I dove right into interface work, skipping the world of print design. In fact, my senior project was a CD-ROM horribly pieced together in “multimedia” application. Man I’m glad that word is pretty much dead.
I like the fluid nature of pixels on screen. I enjoyed that I didn’t have to get upset by press checks and how things take on a new life when output on different paper stock with various inks.
CD-ROMs of course, had an element of commitment I never liked. The “gold master”—the point where change was no longer possible. Additionally there was still a filter of programming and platform that made concessions necessary to the interface.
So as the web began to emerge as a place for design, I jumped on board.
A whole new set of restrictions came to surface. Restrictions that are slowly becoming less painful, but then again, I’ve a few years under my belt to know what works and what doesn’t. The best part of course though, is that the web evolves. If something doesn’t work, change it.
Only twice in my life have I gotten close to a press. Both times there were more experienced folks present to ensure things went as planned. It’s changed over the years though as well.—just as much as the net. Now I can deliver a artwork in a PDF and not have to worry about packaging fonts and referenced images. It’s much easier.
The radio station needed some ads for magazines and whatnot and I freshened up on how to prep files. This month’s Filter magazine (with Beck on the cover) has the finished product. ow fun it was to see the page and the fine resolution. Of course, after the ad went out the door, I fretted that the computer monitor image used was too generic. So subsequent ads will now use the image off to the side up there with the funky “retro” one.
Commitment is hard. WILCO is still too big.