CBS, 2007

Branding the CSI Network

If I am to believe the wikipedia, and I usually do, William Golden was inspired by Shaker design when he crafted the CBS eye symbol back in 1951.

It’s nice to see how well this ol Eyemark has held up over the years.

Of mild interest is to see the call letters becoming more important. With web addresses and the tiny real estate of onscreen menus, this makes fine sense.

Also interesting is how the treatment reflects the design style (or software) of any given period. If that’s any indicator, it appears we’re getting back to the excess of the 80’s. Gnarly.

Me? I’ll be happy when this treatment is filed away and replaced by something with a less heinous “S.”

Current music: Tegan & Sara “Are You Ten Years Ago”

Published
Categorized as Design

5 comments

  1. Not sure if you’re aware of it, but your RSS feed is kind of mangled and only showing mark-up, not the formatted post. (At least in NetNewsWire). And since I consider your posts a tremendous inspiration for me, that makes me sad 😉

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