a snapshot from California
I posted a better(ish) photo of a Yellow (transportation) truck back in 2005, and it was then I learned from my friend Jason that:
Yellow commissioned DuPont to determine what color was most visible from the greatest distance for the fleet. After careful research, DuPont presented a color, dubbed “Swamp Holly Orange.” And so the company named Yellow had an official color—orange—the safest color on the road.
I noticed a change in their identity recently. It’s kinda less orange and more web 2.0.
I felt compelled to share this now because if I try and whip out the camera on the freeway one more time to try and catch one of these trucks, I’m going to wreck.
Current music: not Coldplay