a particular day

August 28, 2007

Swamp Holly Orange

a snapshot from California

I posted a better(ish) photo of a Yellow (transportation) truck back in 2005, and it was then I learned from my friend Jason that:

Yellow commissioned DuPont to determine what color was most visible from the greatest distance for the fleet. After careful research, DuPont presented a color, dubbed "Swamp Holly Orange." And so the company named Yellow had an official color—orange—the safest color on the road.

I noticed a change in their identity recently. It's kinda less orange and more web 2.0.

I felt compelled to share this now because if I try and whip out the camera on the freeway one more time to try and catch one of these trucks, I'm going to wreck.

Current music: not Coldplay

Filed in: Design |

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Ahhh. Thanks for posting. I'd always dug the inherent irony in Yellow's 'yellow' and that classic keystone shape. Now it looks like some drug you 'ask your doctor' about.

Posted by: Eric Gordon | Aug 30, 2007 3:16:03 PM

Mmm, bloody urine gradient.

Posted by: Renaud | Aug 29, 2007 12:38:58 AM

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