Elder Beerman logo(rot)

On the main drag in Hamilton, OH

I forgot all about Elder Beerman for the most part. The department store from my youth closed their doors in the Cincinnati area a good while ago and that was just par for the course—these places were always changing names.

But I was wrong. Elder Beerman is still alive in Dayton (and other areas around the midwest).

Bought in 2003 by Bon-Ton, they haven’t yet succumbed to changing the lovely script signage on the outside of the box stores to the new crappy family look.

poo

Published
Categorized as Design

10 comments

  1. Ooh, Carson Pirie Scott. Brings back great memories of using mom’s charge card at their flagship store in downtown Chicago.

  2. I think you’re dating both of us Ted. I remember El-Be shoes, but I don’t think they exist anymore.
    And Byron, I never have heard of Carson Pirie Scott, and I must admit – I have no idea how to pronounce that name. So complicated!

  3. I’ve always been a fan of nature-design, including honeycomb/polygon patterns, but haven’t found a place where they absolutely work (in my own design). I don’t think this particular usage works, either.
    I also kind of wonder about the marketing choice to name the store “Elder-Beerman” – as it sounds like ‘this is where the mullet guys’ grandparents shop.’ Or maybe I’m dating myself!

  4. Find an old Shillitos sign and I’ll worship you from afar… Oh, who am I kidding, I already do!

  5. I feel ya on the honeycomb Heather. One would think such a perfect design from nature would play out well in the graphic world.

    Drew, I drive through Hamilton almost every day of the week now. It’s kinda quaint, I like it!.

    Lastly, HI Babs!

  6. Oh my! I must admit that I was in Middletown…for whatever reason…on Wednesday and they still have an Elder Beerman too. I do believe they also have one at the Lima Mall. Yikes. The last time I shopped in there I’m fairly certain I had VERY BIG HAIR.

  7. A hexagon made of hexagons with the centre missing is far from a unique identity – Manor, Elder-Beerman, and I bet 100 other companies out there.
    Anyway, the new typeface used is horrid.

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