Captain D’s

Always nice to see a logo get better

I’m starting to have faith that some logos and identities can indeed improve.

I’ve not stepped foot in a Captain D’s, but this blend of whimsy, color, type, and illustration would entice me to give em a shot.

Link: Corporate speak about the new identity.

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Categorized as Design

8 comments

  1. This new fish looks like he has a mohawk, but hey, I’m all for it.
    BTW, love your logo comparison posts … I might steal it for my own blog with some of the latest changes in the beauty industry (Herbal Essences, among others).

  2. I figure you’re right Byron. I have a similar reaction to Long John Silvers. Though perhaps if I got steamed salmon…
    And Heather, I say do it! I’ll follow along.

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