On its own, the word “chew” looks kinda funny

Three years ago I wasn’t entirely displeased by the new Wrigley’s wrappers.

There’s been some more tweaking as you can see above. Juicy Fruit still flounders, Spearmint loses the minty cool tones, sharpens up—and Big Red is now, um, umber? No it’s cinnamon colored. I have no real point of reference for Winterfresh, the mountain got way smaller and the Wrigley’s brand is now the same across the line. Maybe that’s how they sold this makeover. Must. Be. Consistent.

Maybe it’s the hour or the time of year, but I don’t have any strong feelings about these changes. Just noting them because it’s a step above recording how I stayed off the snowy roads and watched TV yesterday.

Back to the candy aisle, something I do have strong feelings about is the Snickers Nut ‘n Butter Crunch. It’s like a Reese’s Pumpkin made love to a Snickers bar. They should totally move this out of Limited Edition and kill off that Almond variant. Peanut butter taste has legs I say.

Current music: Frank Zappa “I Have Been In You”

3 responses to “chew”

  1. Dan Avatar

    “…and kill off that Almond variant.”

  2. A.J. Avatar

    Wrigley’s should champion PEPSIN again, before Colgate beats ’em to it.

  3. Topher Avatar

    I’m still snickering over because the “Nut” and “Butter” are so close together. How sophomoric!