I figured I’d document Meijer’s almost-a-rainbow old logo, before they bring around the new extra patriotic one:
I’ve no insight as to the specifics behind the identity change (the Brand New blog does a good job with that sort of thing), I can regurgitate marketing speak from the new logo guidelines:
The Meijer identity is a foundational component of our brand. It has been designed to represent the energy of our company.
I don’t know about you, but whenever I see circles in PMS 286C, I get happy.
Current music: Beastie Boys “Dramastically Different”