cisco logo a gogo

not filed in logorot

I read about this new identity over at the The Inquirer (via Manmade notebook).

I like the simplification, and glad they killed the small caps.

update: Speakup has an excellent interview with the designers of the new identity

5 responses to “cisco logo a gogo”

  1. Brian Faust Avatar

    It’s definitely more friendly.

  2. Kirk Avatar

    Heh, I just designed a t-shirt for Cisco using the old logo. I guess it just got more valuable. 🙂

  3. A.J. Avatar

    hmm… looks abit like they do bridges now.

  4. kell Avatar

    or it looks a bit like they’re giving us two middle fingers!

  5. Frank Avatar

    I miss the catenary. Maybe it would look awkward with the fewer verticals.