Not helping the headaches

Back in October of 2003, I lamented the changing palette of road signs. Seems this idea caught on to the makers of those roadside advertisements that used to be made with pop in letters (aka readerboards).

These new ones employ day-glo magnetic letters and graphics clip art, protected from vandals by a black mesh screen.

I’d say they were an eyesore, but I suppose they do their job.

They made me look.

Along a 10 mile stretch though, I lost count of how many there were.

PhotosDay-glo roadsigns: view the drive-by carnage

(filed cautiously under design)