more logorot

I can’t say I loved where it was…

I just noticed the new Baskin Robbins identity. Digging up facts I found the culprit (I think).

The nod to Emigre’s Variex isn’t something I’d have considered, but squeezing the 31 in there is… admirable.

I can’t articulate my distress enough, but more googling provided this fine quote from a thread on Speak Up, “Because, dammit, ice cream should be fun.”

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Categorized as Design

6 comments

  1. uh….yikes. i’m all for updating logos but that one bites. and i don’t mean ice cream. aloha, chuck

  2. Oh lord. Yet another silly stupid redesign. It’s barely legible all skewed like that (especially in that photo on Speak Up). It’s clever but I have to look toohard to figure out what it says.
    Silly, silly designers. Who are these companies? Who are these designers?

  3. I think the New logo is Great Helps Us Compete with Coldstone. Yes There Are SOme Complaint more From The Older people That Grew up with there logo but for a New Generation I think Its a FUN logo to Grow up With

  4. I think the New logo is Great Helps Us Compete with Coldstone. Yes There Are SOme Complaint more From The Older people That Grew up with there logo but for a New Generation I think Its a FUN logo to Grow up With

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