roundy, 3d, swoosh and twirl

The future is bad

Just documenting change here (careful not to say progress). Of all these refreshments, I suppose I have to find some nice thing to say… and that will be: Sprint’s newest identity is the least offensive of the bunch.

The rest look like something from a logo generator.

I still haven’t gotten the bitter taste out of my mouth from the evolution of fast food logos.

3 responses to “roundy, 3d, swoosh and twirl”

  1. D R E W Avatar

    I agree. I can’t believe they even THOUGHT about touching the AT&T logo. Poor Saul is rolling over in his grave…

  2. Brent Rockwood Avatar

    I actually read something about the new AT&T logo testing as much less authoritarian as the old one. Apparently, now that there’s serious competition, the old fascist death star is a little hard on our sensibilities.
    The new Sprint logo, on the other hand. Don’t even get me started. Have they forgotten what their brand was supposed to be about?

  3. Avatar

    I like more the new Intel and also the Sprint logo
    – Kodak is going digital, why bother with this film shape ?
    – AT&T wants to escape from the Konica “impression”
    also… do you think that big corporations will accept a “stupid” logo ? everything is for a reason 🙂 if we do not see it, it doesn’t mean that it’s not there…