The evolution of Fast Food logos
I bitched about the new White Castle logo a couple years ago. Today I was driving home, saw an old Taco Bell sign and was transported back to a happier time—when evolution wasn’t so far out there.
How I miss the crisp gridded balance of yore. The warm tones are fading. Browns replaced by blues. Type now looking like it would be at home amidst fluorescent splatter from the 80’s.
*big inhale* Okay, fine. I can deal with all this change. I am resilient. I am hopeful.