Gum and wonder

Juicy Fruit and Wrigley’s Spearmint gums are more than 100 years old

Not all new-fangled design bothers me. Case in point: the (relatively) new Wrigley’s wrappers aren’t all that bad. Well, the Juicy Fruit is a little akin to the bubble letters drawn by kids in pen on the back of their Trapper Keepers, but for the most part, it’s working.

There seems to be a resurgence of traditional typography with modern twists these days. This is a good thing, considering the messy constructs of the 90’s.

Makes me wonder though, don’t I have better things to wonder about?

Yes, yes I do.

2 responses to “Gum and wonder”

  1. Ant Avatar

    I’m a big fan of classic design, and I wish that packaging in general would slim down a bit and understand the importance of white space (tell my boss that). Kindof like the Microsoft vs. Apple design issue. And yes, those designs aren’t SO bad, but there’s still something a little sad about it. `Could just be nostalgia though… But I really think that products need to stop competing with “ultra-friendly, italic, bubbly design” Case in point, the other fast food entry. Yikes.

  2. araceli arreola Avatar
    araceli arreola

    estoy interesada en el chicle con sabor coffee y crema., un dia los compre y no los he vuelto ha encontrar deseo comprar. quisiera informacion en donde los puedo adquirir.