Juicy Fruit and Wrigley’s Spearmint gums are more than 100 years old
Not all new-fangled design bothers me. Case in point: the (relatively) new Wrigley’s wrappers aren’t all that bad. Well, the Juicy Fruit is a little akin to the bubble letters drawn by kids in pen on the back of their Trapper Keepers, but for the most part, it’s working.
There seems to be a resurgence of traditional typography with modern twists these days. This is a good thing, considering the messy constructs of the 90’s.
Makes me wonder though, don’t I have better things to wonder about?
Yes, yes I do.