Fine, I’ll drink it.
It’s just a preference.
I have no ill feelings toward the Pepsi Generation.
But I will give Pepsi (and/or Apple) credit. They created a campaign that will make me, at least temporarily, drink their engine cleaning solution.
I consider this a very relevant and powerful campaign. And frankly, why spend millions on Britney or Beyoncé when a company could invest that money directly to me, the customer.
I’ve never typed in a code from a bottle cap on the internet before today.
I hope this is a harbinger for advertising of the future.