somewhat of a relic

transfer type

We used to make things with this transfer type.
It started with a sketch.
A plan.
Then casting a baseline with mechanical pencil and metal cork-backed ruler.
Laying each letter down, one by one.

Talk about arduous.

In other news, we’re using the last hour of the workday this week to super-clean the studio.
That’s how we turned up this Letraset.

Current music: Ray LaMontagne “Lesson Learned”

Categorized as HoHum


  1. My very first cool job in advertising was working in the bullpen with Letraset and the photostat machine and xactos. There were some tough moments with the xactos, but oh, how I loved the Letraset.

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