this is not about the counter top
Finishing up the orange juice, I realized this fabled carton design won’t be around much longer.
When Tropicana moved away from the big-orange-with-a-straw illustration to this sparse treatment, reaction was strong… folks called it generic, unpleasant, backwards, and a slew of other things.
And from a usability perspective, there was some loss for those that shop by color (Khoi has a nice thoughts and collections of both old and new packages on his site)— though I have to admit, I shop by words because I never know what the colors meant.
Some pulp. I just want some pulp.
Anyway, the old carton is coming back.
I’m not trying to be contrary when I say, I kinda liked the new look. Sure the straw in orange was nice, but I liked the simplicity.
This of course, is coming from a guy who goes to Target specifically to buy boxes of tissues that have no designs whatsoever on the outside, just solid color.
I don’t always shop by words.