a particular day

July 01, 2009

somewhat of a relic

transfer type

We used to make things with this transfer type.
It started with a sketch.
A plan.
Then casting a baseline with mechanical pencil and metal cork-backed ruler.
Laying each letter down, one by one.

Man.
Talk about arduous.

In other news, we're using the last hour of the workday this week to super-clean the studio.
That's how we turned up this Letraset.

Current music: Ray LaMontagne "Lesson Learned"

Filed in: HoHum |

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Comments

I miss Letraset! This still is awesome! :)

Posted by: Chloe | Dec 20, 2012 10:22:02 AM

My very first cool job in advertising was working in the bullpen with Letraset and the photostat machine and xactos. There were some tough moments with the xactos, but oh, how I loved the Letraset.

Posted by: Colleen Wainwright | Jul 2, 2009 2:23:19 PM

Now that brings back some memories!

Nice music choice, by the way (but you already knew that).

Posted by: David Airey | Jul 1, 2009 5:48:30 AM

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