September 19, 2007
The Documentary Film by Gary Hustwit
The movie? Most excellent. Just the right amount of history, real world examples, well chosen music, and a slew of design luminaries that describe their experiences with the ubiquitous font—pro and con.
Got me to thinking about my relationship with type. I've no real allegiance, though I've a fond spot in my heart for Univers. I fall in that category where I don't like to fret too much about fonts—there are always other things to worry about (like content for instance.) Then the web throws in that wrench of what's installed on machines.
A dozen fonts you'd always found installed on my computer? (in no order)
Univers, Thesis (serif and sans), Trade Gothic (Naz inspired this addition), Helvetica (the whole family), Lubalin Graph (or some such slab serif), Futura, Interstate, Avenir, Bookman (complete, love the swash, seldom use it), Silkscreen, and sometimes but not-so-much - VAG rounded.
Man, I'm boring. I need to branch out.
Current music: Say Hi To Your Mom "Poor Pete Is A Bit Self Conscious"
Filed in: Design |
Good choices. I don't do freelance work, so I don't have a good excuse to drop $$$ on fonts -- but if I did, I would buy TheSans for sure. I came *this* close to buying Apex New recently, even though I have no need for it. At work I'm stuck using all Helvetica, all the time. I liked the movie, though.
Posted by: John T | Sep 23, 2007 10:40:46 PM
I love Univers too. When I see a text composed in Univers, specially in sizes over 14, it's like the smell of cake in the oven, or something like that. Maybe I've read many books composed in Univers when I was a child. But, for sure, I was already a type geek.
My faves installed in the computer: Clarendon, Akzidenz Grotesk, Meta, Mrs. Eaves, TheSans, Sabon and, of course, Univers.
Posted by: Matias | Sep 20, 2007 1:49:54 AM
Alex, it's really called TheSerif, and it's not cheap. But ohhhhh is it good.
Posted by: chris | Sep 19, 2007 10:28:07 PM
i enjoyed the movie, too (as well as the font). the fast-talking german guy cracked me up. when the film came to chicago, gary hustwit did the intro and held a q&a afterwards, which i unfortunately didn't get to stick around for because i was on a second date with a boy who thought the movie was boring... but that's another story (well, let's just say there wasn't a third date).
Posted by: Rachel | Sep 19, 2007 10:21:34 PM
So, is "The Serif" the actual name of that font? And if so, where might one find it?
Posted by: Alex Beard | Sep 19, 2007 5:54:05 PM
Dude, this is totally a meme.
I want to see what all the other coolios have on their hard drives!
Posted by: communicatrix | Sep 19, 2007 1:01:51 PM
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