a particular day

April 19, 2006

more logorot

I can't say I loved where it was...

I just noticed the new Baskin Robbins identity. Digging up facts I found the culprit (I think).

The nod to Emigre's Variex isn't something I'd have considered, but squeezing the 31 in there is... admirable.

I can't articulate my distress enough, but more googling provided this fine quote from a thread on Speak Up, "Because, dammit, ice cream should be fun."

Filed in: Design |

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Comments

I think the New logo is Great Helps Us Compete with Coldstone. Yes There Are SOme Complaint more From The Older people That Grew up with there logo but for a New Generation I think Its a FUN logo to Grow up With

Posted by: BR EMPLOYEE | Jun 30, 2007 3:00:56 AM

I think the New logo is Great Helps Us Compete with Coldstone. Yes There Are SOme Complaint more From The Older people That Grew up with there logo but for a New Generation I think Its a FUN logo to Grow up With

Posted by: BR EMPLOYEE | Jun 30, 2007 3:00:43 AM

I have to say, I actually really like this one.

Posted by: duane | Apr 21, 2006 11:52:00 AM

Oh lord. Yet another silly stupid redesign. It's barely legible all skewed like that (especially in that photo on Speak Up). It's clever but I have to look toohard to figure out what it says.

Silly, silly designers. Who are these companies? Who are these designers?

Posted by: Naz | Apr 20, 2006 10:21:52 AM

uh....yikes. i'm all for updating logos but that one bites. and i don't mean ice cream. aloha, chuck

Posted by: chuck | Apr 20, 2006 12:44:27 AM

That has got to be one of the most awful logo updates EVER. Blech!

Posted by: citygirl | Apr 19, 2006 1:18:23 PM



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