more logorot

I can’t say I loved where it was…

I just noticed the new Baskin Robbins identity. Digging up facts I found the culprit (I think).

The nod to Emigre’s Variex isn’t something I’d have considered, but squeezing the 31 in there is… admirable.

I can’t articulate my distress enough, but more googling provided this fine quote from a thread on Speak Up, “Because, dammit, ice cream should be fun.”

6 responses to “more logorot”

  1. citygirl Avatar

    That has got to be one of the most awful logo updates EVER. Blech!

  2. chuck Avatar
    chuck

    uh….yikes. i’m all for updating logos but that one bites. and i don’t mean ice cream. aloha, chuck

  3. Naz Avatar

    Oh lord. Yet another silly stupid redesign. It’s barely legible all skewed like that (especially in that photo on Speak Up). It’s clever but I have to look toohard to figure out what it says.
    Silly, silly designers. Who are these companies? Who are these designers?

  4. duane Avatar

    I have to say, I actually really like this one.

  5. BR EMPLOYEE Avatar
    BR EMPLOYEE

    I think the New logo is Great Helps Us Compete with Coldstone. Yes There Are SOme Complaint more From The Older people That Grew up with there logo but for a New Generation I think Its a FUN logo to Grow up With

  6. BR EMPLOYEE Avatar
    BR EMPLOYEE

    I think the New logo is Great Helps Us Compete with Coldstone. Yes There Are SOme Complaint more From The Older people That Grew up with there logo but for a New Generation I think Its a FUN logo to Grow up With